The Relationships among Attitude, Organizational Communication, Organizational Commitment, and Organizational Performance - A Case of Manufacturers in Nankang Software Park

• Main Authors: YU, CHE MIN, 游哲民
• Other Authors: HUNG, JU-YAO
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/fspnte

碩士 === 中華科技大學 === 經營管理研究所 === 104 === The main purpose of this study is to explore the service personnel work attitude, organizational communication, organizational commitment and organizational performance of the relationship. Due to the current corporate face of rapidly changing, highly competitive and having diversified under challenging business environment, research organizations ability to communicate attitude on corporate performance is increasingly important to expand the scope of the study of organizational communication, organizational communication research to make a more complete model to improve competitiveness. Organization members to reach consensus on organizational goals, organizational communication resulting in work attitude and performance of the company is an important key factor. In this study, research methods, mainly through descriptive statistics to understand the current incumbents in work attitude, organizational communication, related to organizational performance of the current situation and analyze how different background variables of attitude and Organizational Performance Through variation Variance; then further explore the service personnel work attitude, organizational communication, organizational commitment and organizational performance of the relationship, by identifying relationships using regression analysis to identify the main factors affecting the attitude and understand the role of organizational support. According to the study we found that the results were as follows: 1. The attitude has a positive impact on organizational communication. 2. The attitude has a positive impact on organizational performance. 3. organizational commitment "Some intermediary effect", that attitude will directly affect the organization's performance, but also through organizational commitment, indirectly affect organizational performance. Attitude will directly affect the organization's performance, but also communicate through the organization indirectly affect organizational performance. Attitude, organizational communication, organizational commitment when you feel more positive, which is also higher organizational performance. The result should be that the major impact of these factors can work attitudes begin to mention the staff communication skills, and promote the performance of organizational performance. Therefore, this study for the Nankang Software Park manufacturers, companies and organizations of cadres made the following recommendations: 1. Members may work for a regular job satisfaction surveys, in order to strengthen the company's satisfaction with the members of the organization. 2. Establish a clear corporate communication mechanisms to improve work performance cadres. 3. strong team culture through a good working attitude, effectively improve work performance. Keywords: Organizational Commitment, Job Stress, Work Attitude, Job Satisfaction, Organizational Performance