The Impact of Product Knowledge on the Insurance Broker’s Selling Intention of Life Insurance
碩士 === 長庚大學 === 商管專業學院 === 104 === There are two kinds of insurance salespeople. One is traditional salespeople who belong to insurance companies, and the other is insurance brokers in broker companies who sell various products of different insurance companies. The importance of product knowledge po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y8w2mr |