| Summary: | 碩士 === 長庚大學 === 商管專業學院 === 104 === Since the last decade, consumer electronic products, such as mobile phones and laptops, have become the main stream of the market as the need for consumers to catch latest information and entertainment is getting stronger. Due to the rapid growing of mobile phone and laptop computer market, there is bright future for Li-ion battery industry. Most leading companies in Li-ion Battery industry are in Japan and in recent years, Samsung, Korea became the second largest supplier. How do Li-ion battery package companies in Taiwan survive in this kind of environment? What is the future developing strategy?
Because of the international competition and the changing nature of consumer electronic device demand, the relationship between Li-ion battery package companies and their alliance are also changed with time.
In this case, various factors that make the relationship of Li-ion battery package companies and their alliance change are discussed. For example, the technology spread and the entrance of Korean suppliers both affected the relationship between the alliances. There are close links between the upper stream and downstream corporate. Their relationship is more about complementary than competition. This is a rare situation in the highly competitive electronic industry. On the other hand, the relatively few amounts of players also help to keep stable price of the product. The specialty of this industry makes it a interesting case to study
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