A Study of Crisis Communication Strategies-A Case of the Food Safety
碩士 === 中州科技大學 === 保健食品系 === 104 === ABSTRACT In recent years, issues and events related to food safety and health, including the presence of dioxin in duck eggs, grouper fish poisoned with malachite, the adulteration of milk with melamine, mad cow disease, the labeling of trans-fatty acids, and the...
Main Authors: | Su,Hui-Hsien, 蘇慧嫺 |
---|---|
Other Authors: | Chen,Chih-Wei |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/h5r795 |
Similar Items
-
The Research of Crisis Communication Strategies in Food Safety : A Comparative Case Study between Sanlu and IKEA
by: Wu, Yanbin, et al.
Published: (2014) -
The Performance of Consultative Selling under World Financial Crisis - A Case Study on a Foreign Life Insurance Company
by: Hui-Hsien Liang, et al.
Published: (2010) -
Examining the Roles of Traditional and New Media in Crisis Communication: Case Study of Food Safety Crisis in Taiwan
by: Chen, Ching Min, et al.
Published: (2015) -
Strategic Marketing Analysis of Dealing with Food Safety Crisis: A Case Study of Multi-brand Chain Dining Group
by: Su, Yi Chun, et al. -
Risk Communication and Crisis Response with Social Media: Case Studies on Food Safety Incidents in Taiwan
by: TSAI, PIN-CHEN, et al.
Published: (2016)