A Study on Factors Associated with The Intention of People to Adopt Health Bank

• Main Authors: LAI,YI-FANG, 賴怡芳
• Other Authors: ROAN,JIN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/20417522313078488553

碩士 === 國立中正大學 === 資訊管理系醫療資訊管理研究所 === 104 === Abstract As people aged and prevalence rate of chronic diseases increases, higher medical expense becomes a huge finance burden to our nation’s universal health insurance system. As a result, how to take care both the convenience of seeking medical advice and ease of finance burden to health insurance would be a tough problem for our universal health insurance system to solve. On the other hand, as technology advances and internet rapidly grows, technology products and internet become popular and indispensable among daily life of people. In that way, National Health Insurance Administration offers health bank service integrated with internet and health information for people to use. Implementation of Health bank service not only makes health information more transparent and easy to use but also reduces non-necessary seeking medical advice and improves universal health insurance financial problems. This study aims to design a model of the factors affecting the intention of people to adopt Health Bank Service. The proposed model is based on the theory of Decomposed Theory of Planned Behavior and data is collected through distributed questionnaire. 380 copies of questionnaire were distributed and 239 copies of questionnaire were collected. Partial Least Squares were employed as data analysis tools to confirm our hypotheses and test against the research model. The findings of the study reveal that perceived usefulness, perceived ease of use, compatibility, external influence, interpersonal influence, family influence, computer self-efficacy, facilitating conditions, attitude, subjective norm, perceived behavioral control and behavioral intention can be critical predictors of intention of people to adopt health bank service. The results also suggest that health consciousness, perceived risk, health literacy and behavioral intention would not be critical predictors of intention of people to adopt health bank service. The study hopes to provide findings and suggestions to associated government departments for reference.