| Summary: | 碩士 === 國立中正大學 === 資訊管理系研究所 === 104 === The rapid advance of smart phones has launched the era of mobile application development. Smart phone app has a major impact on people’s lives. Within a few clicks of mobile application at any location anytime, the public has access to information more convenient than ever. This results in changes of searching behavior from the past. The wide application of app has provided not only personal body sculpting, but also body sculpting information at anytime, anywhere. This research derived from literature review-based method to explore the influential factors on public intention to use body sculpting app prior to body sculpting.
The data collection system of this study was based on online
questionnaires, references from body sculpting forums, social networks, and PTT Bulletin Board System. Structural Equation Model was adopted for data analysis, with Smart PLS 2.0 software as the main statistical tool, to account for the causal relationships between variables.The results showed that health awareness and body image did not directly affect the intention to use body sculpting app. Nevertheless, the intention was influenced by the individual inquiry interest, and how convenient, technical adequacy, accountable, and self-respect was designed.The body sculpting app users were also impacted by friends, peer colleagues, mass media, newspapers, magazines and expert opinions. In conclusion, the understanding of influential factors for the intention to use body sculpting app will provide Government agencies and enterprises with ideas to facilitate feasible designs. It will eventually be helpful to improve the process of help users be more active interest in their own health status, to achieve a healthy position.
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