| Summary: | 碩士 === 國立中正大學 === 資訊管理系研究所 === 104 === Personal data protection grasps most of attentions with the breaches of personal data occurred frequently, and the enterprises’ personal data protection in response to the way also becomes one of the issues of public concern. After the implementation of the new released “Personal Data Protection Act” in 2012, enterprises differently respond to the act. It causes the employees have different attitudes to the personal data protection. For this reason, this research examines influencing factors from the Personal Context, Technological Context, Organizational Context, Environmental Context, and Deterrence theory to understand factors influencing employee’s attitude towards protection of personal data.
Questionnaires were distributed to the employees of 22 representative enterprises and finally 319 usable responses were collected. The analytical results indicate that perceived organizational effort to protect personal data, trust in IT predictability, awareness of general personal data protection, laws and regulations, external influences and punishment severity are the key factors which affect the employees’ attitude towards personal data protection. Finally, some implications for academics and practitioners are also provided.
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