A Study of Factors Affecting the Continuance Intention of Wearable Device-Using Smartwatch as an Example

• Main Authors: WU,KUEI-TSE, 巫奎澤
• Other Authors: ROAN,JIN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/33799z

碩士 === 國立中正大學 === 資訊管理系研究所 === 104 === In recent years, the rapid development of technology, coupled with Human- Computer Interaction more closely, increasing emphasis on user products or services to seek to improve their own lives, in order to meet their needs. When using wearable devices, users experience a friendly interface and it is easy to operate, and produce a higher perceived value, affecting user satisfaction and trust, thereby affecting the continuance intention. Therefore, the study confirms the Expectation-Confirmation Theory and Landscape Preference Model, and adds hedonic value, utilitarian value, glanceable, investigate the factors that affect the continuance intention of wearable devices. Data were obtained through internet questionnaire survey. The subjects are users of wearable device with participation. A total of 437 valid responses were retrieved. The study used partial least squares to analyze the samples. The findings of this paper are as following: 1. Satisfaction and trust have significantly positive effect on the continuance intention. 2. Satisfaction has significantly positive effect on the trust. 3. Hedonic value has significantly positive effect on the satisfaction. 4. Utilitarian value has significantly positive effect on the satisfaction and trust. 5. Coherence, legibility, variety have significantly positive effect on the satisfaction and trust. 6. Glanceable has significantly positive effect on the satisfaction.