The Preference on Material gift vs. Experiential gift When Gift Giver in Different Financial Constraints
碩士 === 國立中正大學 === 企業管理系研究所 === 104 === Everyone has gone through the experience of gift giving. However, there exists a stereotype that a gift is a physical object that can be felt and wrap in beautiful packaging (material gift), but a gift can either be a material gift or an experiential gift. Rece...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18153742422706863327 |