The Value of Female House Purchasing Behavior in Taiwan:Based on Means-End Chain Approach Analysis

碩士 === 國立中正大學 === 企業管理系研究所 === 104 === Nowadays female in Taiwan not only achieved financial independently but also became a stronger power in real estate market. In the ratio of house purchasing by gender, female have already accounted for more than half for seven years. This research is based on m...

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Bibliographic Details
Main Authors: TSAI,CHING-LUNG, 蔡慶龍
Other Authors: Chuang,Shih-Chieh
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/7v8u2m