The User Acceptance of Totemism Culture in Nail Painting: the Case Study of Atayal Totemism

• Main Authors: HYUNG,LI-CHUN, 黃麗君
• Other Authors: TANG,JEN-CHUNG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/3sm4g8

碩士 === 亞太創意技術學院 === 文化創意設計研究所 === 104 === Not only the preservation, the establishment, and the application of indigenous cultures are effective ways to improve the values of indigenous cultures, the creative transformation of indigenous cultures is the other promising approach to promptly elevate the modern values of it; nail painting, which contained art, creativeness, and business, thus has become a cultural and creative industry combined with indigenous culture, creative design, and fashion trends. The study hence is to explore the user acceptance of totemism culture in nail painting, by discussing the Atayal Totemism. First, the simple sampling is adopted via questionnaire survey, and the subjects are selected from the users in the Witch Nail Painting and the beauty care layer of department stores in HsinChu City. Later, the collected data are analyzed by SPSS through descriptive statistical analysis, independent sample t test, and paired-sample t test. Finally, the results are as follows: 1. the users identified the applicability of diamond totem with moderate high degree, and there are partial significant differences between the identifications of applicability of diamond totem in groups, education, consumption frequency, and average spending; 2. The user identified the applicability of tattoos totem with moderate high degree, and there are partial significant differences between the identification of applicability of tattoos totem in groups, consumption frequency, and average spending; 3. The identification of applicability of tattoos totem is higher than the one of diamond totem in aesthetics, creativeness, and overall experience.