Research on how to improve the business model of the traditional industries- A Case Study of the hairdressing industry

• Main Authors: CHEN,TZU-YU, 陳姿諭
• Other Authors: YANG,HSING-CHUNG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/w58769

碩士 === 亞太創意技術學院 === 文化創意設計研究所 === 104 === The business models of hairdressing industry are a traditional family-style, cheap chain stores, delicate chain store, composite-run hair and beauty shop, and so on. In the generation of the rapid change of industrial structure and economic environment, there are many unfavorable factors, such as business models and strategies between the hairdressing industries are very highly similar, the market supply right now is still greater than the demand in the hairdressing industry, price competition between industries, short of creative development, and so on. These factors bring about the crisis of the falling competitiveness. Researchers constantly think about the small salons how to stand out in many unfavorable environments, in order to ensure a competitive edge to survive. The purpose of this research is to understand the plights of the small business saloons, to know the core values of small salons through interviews, and more, to assist in providing the most innovative and transition cogitations, and the solutions to the small salons. The key points of hairdressing industry survival and development is not in the size of operating patterns, but need to have a unique and innovative business model. Thus, an interdisciplinary combination of technology and professional learning new knowledge is the creative cogitations that a new generation of hair industry must have. This study adopted qualitative research methods, access 14 experts and hairdressing industry, made the information to interview transcript, and then aggregated, analyzed and summarized by Grounded Theory. To find out that there are 3 aspects of the ways to survive in a small salon, industry changes, the overall environment, and business models.