The Influence of Trialability and Nature of App on Purchase Intention

• Main Authors: Shih-Che Peng, 彭士哲
• Other Authors: Yi-Nung Peng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/83907401107800288405

碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 103 === There are more apps are developed and there are various ways to attract customers. My research use apps adaption situation to research that the influence on purchase intention and check if application nature entertainment and productivity will affect the result. This study, application users for the study, collected questionnaire survey to explore the factors affecting consumer purchase intention. In this study, there are 326 valid questionnaires. Then we use the regression analysis conducted to investigate the main effects of trialability and interference entertaining and productivity. The results show that the trialability of the application has a positive influence on purchase intention, the application in games and tools trialability have a positive impact on the high purchase intention, therefore, this study suggests that for different types of applications, to develop a different trial mode, try increasing the degree, thus increasing purchase intention.