Can Store Work on an Endorser to New Culture Creative Product? The Role of Store Image and Self-Concept Congruence
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 103 === Over the past few years, Cultural Creative Industry has raised a high degree of concern in Taiwan. Since 2002 the Executive Yuan proposed the "National Development Priorities Plan", which started to focus on the environment for the developme...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/w96chn |