A study on users conversion from freemium to premium services in the streaming music business
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 103 === This work focuses on how to increase conversion users intention from freemium to premium, and takes Spotify, a music streaming m-service provider as an example. This paper uses online questionnaire and 111 data were collected. It is found customer sat...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/39134806197768874884 |