The Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company
碩士 === 元智大學 === 經營管理碩士班(服務行銷學程) === 103 === In marketing practices, it is generally believed that to attract a new customer costs more than to keep an existing customer (Keaveney, 1995), and the key to keep customers is to engage them in using the product or service continuously and extensively (Zei...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t36eyr |