KEY FACTORS FOR LAUNCHING NEW PRODUCTS SUCCESSFULLY: THE EX-POST PROCESS FROM RETAILERS’ ASPECT
博士 === 元智大學 === 管理學院博士班 === 103 === New product launch strategies have always been a popular choice for organizations seeking growth. Successful organizations all over the world recognize the importance of new product launches as a means of organic growth and as a means to differentiate themselves f...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8m4s66 |