The Application of Data Mining and Visualization on Marketing Strategy in Insurance Industry

碩士 === 元智大學 === 管理碩士在職專班 === 103 === When the technique of visualization and data mining is applied in insurance marketing to excavate potential VIP customers from the current customer list for insurance sales, you can find similar client base that may like the same products through analysis of the...

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Bibliographic Details
Main Authors: Kun-Tseng Lin, 林坤層
Other Authors: Hilary Cheng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/8nnv9a