Elderly’s Multisensory Experience and Image of Tourism Destination in Eco-tourism- A case study of the SunLinkSea
碩士 === 國立雲林科技大學 === 設計學研究所 === 103 === The purpose of this study was to explore the elderly’s multisensory experience and image of tourism destination in eco-tourism. Because of the increase of elderly retirees, seniors have more time and money to participate in outdoor tourism activities. When sens...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/twk977 |
| Summary: | 碩士 === 國立雲林科技大學 === 設計學研究所 === 103 === The purpose of this study was to explore the elderly’s multisensory experience and image of tourism destination in eco-tourism. Because of the increase of elderly retirees, seniors have more time and money to participate in outdoor tourism activities. When sensory experience decline with age, seniors not be satisfied in the travel experience and leave a bad impression of tourism. We collected all data by using cultural probe, interviews and observations. Eight subjects took part in this study. According to the results, we found the "individual - function" dimension is the basis of tourism image. The effect factors of “Individual - function” contain visual and navigation that indirect and direct impact on the other image type. The results showed that “individual - function” affect the people of the whole image of tourism when the tourism content has characteristics or obvious visual experience.
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