Business Operational Plan of What’s Hair App

• Main Authors: Wan-Jung LIN, 林琬融
• Other Authors: Han-Sheng Lei
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/b3x4yj

碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 103 === In recent years, smart devices have gradually changed our lifestyle and came along with the popularity of smart devices is thousands of APP development, including entertainment, video, education and life style. Google also reported that smart phone has changed consumer behavior and their buying patterns in 2013 in Taiwan. We observed and found that the APP of hairdressing industry was really minority or just had some functions. According the scene of hair salon, we knew most of the consumers got some styling problem after they left. And Taiwan has at least 150,000 hair salon now, it's highly competitive market. Many hair salon had changed to exquisite service, and wished to bring consumers a better experience. Therefore, the APP will demand of the consumers at hair salon and then design functions. We will investigate from the consumer market, the characteristics of hairdressing industry, functional design and planning etc. We expect the APP able to resolve consumer problems at home, to assist salon operators and designers develop and maintain the market.