A Study on the Reiationship Among Involvement,Service Quality and Behavioral Intention

• Main Authors: Chia-Wen Shen, 沈嘉雯
• Other Authors: Chih-Chiang Chung
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/21555310339290692586

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 103 === This study aimed to understand the current participation status of badminton participants in Yunlin County and to investigate the individul factor such as background variables, degree of involvement, perceived service quality and behavioral intentions as well as the interconnectedness among them. This study use the degree of involvement scale, service quality and behavioral intentions Scale with a purposeful sampling, A total of 420 questionnaires were sent,with 402 effective copies returned, reaching a rate of 95.7%. This current study adoped descriptive statistics, exploratory factor analysis, t-test, one-way ANOVA, Scheffe method and linear structural equation to undertake data processig, and the research results were produced as follows: (1).The majority of the participants were male,31~ 40 years old,over 4 years veteran, within 10minutes arrived the badbenton court,weekly playing frequency 1~2 (with1.1~1.5hrs play),4 times joined Badminton activities per year. (2)The personal background variants partly remarkable affect the degree of involvement, perceived service quality and behavior intention among the particiants. (3)The badminton particiants’ degree of involvement at Yunlin County had a positive and remarkable influence on perceived service quality; the paticiants’ degree of involvemennt had a positie and remarkable influene on behavior intention; the paticiants’ perceived service quality had a positie and remarkable influene on behavior intention