An empirical study on site selection and store performance of convenience stores

• Main Authors: Ting-Wei Wu, 伍廷蔚
• Other Authors: Dong-Her Shih
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/9sz9va

碩士 === 國立雲林科技大學 === 資訊管理系 === 103 === In Taiwan, convenience stores (CVS) has gradually become an essential indicators, and Taiwan also have the world’s highest convenience stores density, and represent Taiwan consumers shopping behavior is going to change. In Taiwan nearly 10,000 convenience stores, Where A and B’s convenience stores together accounted for nearly half of Taiwan, but the two convenience stores turnover with considerably different, the place is likely to cause the main conditions of this situation, store location plays an important role. This study took adjustable Huff model, to join the different parameters, try to verify the relationship between convenience store A and B’s site selection pattern and stores performance. This study use the agglomeration effect of adjustable Huff model’s parameter is able to explain the relationship between convenience stores B’s site selection pattern and stores performance, but need to add or modify other parameters to describe convenience A’s pattern of site selection. This study find out convenience B’s pattern of site selection and can give other competitor opportunity for site selection strategy.