The Study of Brand Matching Effect
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === A number of studies demonstrate that people enjoy such joint consumption experiences more when the products are labeled with the same brand. Although they discussed how brand matching affect the consumer’s decision making, there is no research introduce some var...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28989950642896671545 |