The Difference of Family Buying Decision between Binational and Taiwan Households

碩士 === 國立雲林科技大學 === 企業管理系 === 103 === The past literatures about family decision making almost focused on the influence of marital roles on decision-making and decision-making process. Family power often decides the role of gender differences in marriage. In fact, the family is like a small business...

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Bibliographic Details
Main Authors: Li-Chiou Wu, 吳麗秋
Other Authors: Chyi Jaw
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/yuynt9