The Study of The Relationships between Internal Marketing and Employee Brand Equity–The Configuration Theory Perspective
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === Organizations operating in today's highly competitive business environment need to differentiate on service quality as a means of achieving a competitive advantage. Service staff to help companies to establish and maintain brand through interaction with...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/atxn3y |