A Study of The Impact of Consumer Characteristic on Consumption Behavior一Case of The Traceability System for Rice

碩士 === 國立雲林科技大學 === 企業管理系 === 103 === The purpose of the study is to understand the current domestic consumption behavior of rice products with the food traceability. On the baisi of prior literature reviews and the research framework, the questionnaire was designed and then sent to the consumers wh...

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Bibliographic Details
Main Authors: Chien,Hung-Shih, 簡世泓
Other Authors: Yu,Hui Yun
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/rb5dum