| Summary: | 碩士 === 育達科技大學 === 資訊管理所 === 103 === The pharmacies in Taiwan can be divided into two main types: community-based pharmacies and hospital pharmacies. By the business and investment mode, the pharmacies can be divided into independent pharmacies and chain pharmacies. Independent pharmacies sell prescription drugs, over-the-counter drugs, health foods, basic medical supplies, and chemical products. Chain pharmacies not only cover the business of independent pharmacies, but also provide a variety of homogenous products for consumers’ selections.
The chain pharmacies are managed by big corporations, manufacturers and suppliers. Therefore, the drugstore industry in Taiwan becomes very competitive in the commercial market. The consortiums intervene in pharmacy business with financial resources and have good relationships with the manufacturers and suppliers. Without the resources, the independent pharmacies have to face the difficult competition in the market and fine out the different business model for surviving.
This study adopted two rounds of Modified Delphi questionnaire survey, in order to identify the key success factor of community-based independent pharmacies. Nine experts were invited for the survey. Based on the expert consensus, this study identified 5 dimensions and 19 indicators. The Analytic Hierarchy Process (AHP) questionnaire survey was conducted on 9 experts and 11 consumers. Based on the statistical results, the key indicators were selected, in order to understand the services needed by the consumers of community-based independent pharmacies. The findings can serve as reference for community-based independent pharmacies in future operation.
The final conclusion of the study includes “Community Service”(25%)、” Professional Competence”(24%)、” Service Attitude”(22%)、” The Products”(19%) and “Store Characteristic”(10%). The experts and public believe that the local pharmacies should provide not only the basic professional competence but also the service which can be identified with people. Therefore, the local pharmacies have to concentrate on the service for the communities.
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