| Summary: | 碩士 === 育達科技大學 === 企業管理所 === 103 === In recent years, the exhibition has been on display from the original sample, ordering the services provided "sample display" gradual transformation, while the exhibition is regarded as an important marketing tool, which includes information exchange, commodity trading outside the exhibition which combines advertisement personal selling, sales promotion, public relations and other functions, and provides a lot of opportunities for vendors and customers face to face. The exhibition units also come to realize that the concept of experiential marketing: exhibition not only from the combination of innovation and marketing strategy, but rather to give the customer a valuable experience.To investigate this study through experiential marketing, experience the satisfaction felt by value, the use of this framework in Taipei Game Show, hoping to understand the customer experience after experience, value and satisfaction. Finally, the findings will be provided to exhibition industry as a reference.
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