The Study of What Are The Key Items of Supplier's Strategic Brand Management Influence Buyer's Procurement Qualification Decision?：A Case Study of CSMC Heavy Machinery Corporation.
碩士 === 文藻外語大學 === 國際事業暨文化交流研究所 === 103 === In recent years, the brand issues have been considered as one of very important management strategies and measurements by the firms and academic research. Therefore, how to establish and implement an unconventional marketing approach to Strategic Brand Mana...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uecw6f |