| Summary: | 碩士 === 萬能科技大學 === 化妝品應用與管理研究所 === 103 === Consumers choice hair designer's of decision factors, the consumer can own experience, education level, economic skills, values and judgments hair designer conventional training process and observe a hair designer finished and consume basis, but the actual consumer choice of hair stylist spending decisions why, it is important to study the subject in this study.
This study used questionnaire survey conducted research method using descriptive statistical analysis, reliability analysis, factor analysis, cluster analysis, cross analysis, analysis of variance (ANOVA) and multivariate regression analysis meter loop, etc., the results obtained from the present study knowledge, qualifications and consumer hair designer store size Location Selection Factors for consumers, and can be divided into four factors guide for a look considerations facets 2 facet substantive decision factors, 3 scale considerations Four guide facets facet 4 licenses and other considerations, the study that, in the cluster analysis, only two clusters, one for cluster 1 license considerations facets, two for cluster 2 facet size considerations, and endogenous factors in the price factor was excluded from external factors and clusters, and there is no cross-impact resistance.
Generally made consumer awareness, attitudes, product differentiation and market positioning to make inferences consumer's preferences, but by the size of the cluster 2 facet considerations found consumer market positioning to determine their attitudes to consumption and cognition This market position to influence consumers by the selection decision, this study found that the demand driven by the consumer market is the market position to influence consumer choice decisions, consumers trust this industry in size from under The basic standards and other technologies and services included in this discovery is the market position and future industrial competitiveness requirements.
|
|---|
