Exploring Consumer Purchase Intention toward Apple Company of Products:- Case study in Taiwan and Vietnam -
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 103 === The present study analyzes consumers' behavior when they purchase Apple's products. The purpose of our study is to identify the products' attributes that are important to consumers, and we also determine how Apple' products affect consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5n8urc |