Application Design of makeup Charm with Chanel Advertisement Spokerson
碩士 === 台南應用科技大學 === 生活應用科學研究所 === 103 === Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the...
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ndltd-TW-103TWCA51150012016-09-11T04:09:14Z http://ndltd.ncl.edu.tw/handle/20704270252294412077 Application Design of makeup Charm with Chanel Advertisement Spokerson 香奈兒彩妝廣告代言人彩妝魅力之應用設計 Ya-Rong Wu 吳雅絨 碩士 台南應用科技大學 生活應用科學研究所 103 Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the products. For a long time, Channel has been a unique brand term, which represents beauty and women with qualities. It has expressed delicate and high quality, and which has rooted into its unchangeable status. Therefore, it is important for Channel, an international boutique with brand-advantage, to possess an adequate advertising endorser who can represent its brand image. This study intended to analyze and construct a set regarding the charming elements of Channel for spring cosmetic makeup designs. Furthermore, it designed three sets of spring cosmetic designs as references and suggestions by applying the results of the above analysis. The results of this study are the following: first, the important elements of cosmetic design are three-dimensional foundation, slender blush, and benevolent advertising endorsers. Second, if the designer can well use warm colors, elaborate makeup, thin eye liner, the overall effect is better. Third, we can reduce the use of double eye shadow, peach lip color, and glamorous advertising endorsers, or use the above three elements but combine with superior elements, and then the customer satisfaction will increase. Last, it doesn’t need to research inverted-hooked eye shadow, contrasting colors, and exaggerated eyelashes.The value and contribution of this study is to provide suggestions on choosing advertising endorsers and planning cosmetic design strategies which can present the updated styles and make great commercial benefits. Second, this study can provide associated academic departments with the research methods regarding the charms of advertising endorsers, and further, increase the designers’ sensitivity on the overall styling designs towards advertising endorsers. 林家旭 2015 學位論文 ; thesis 75 zh-TW |
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碩士 === 台南應用科技大學 === 生活應用科學研究所 === 103 === Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the products. For a long time, Channel has been a unique brand term, which represents beauty and women with qualities. It has expressed delicate and high quality, and which has rooted into its unchangeable status. Therefore, it is important for Channel, an international boutique with brand-advantage, to possess an adequate advertising endorser who can represent its brand image. This study intended to analyze and construct a set regarding the charming elements of Channel for spring cosmetic makeup designs. Furthermore, it designed three sets of spring cosmetic designs as references and suggestions by applying the results of the above analysis. The results of this study are the following: first, the important elements of cosmetic design are three-dimensional foundation, slender blush, and benevolent advertising endorsers. Second, if the designer can well use warm colors, elaborate makeup, thin eye liner, the overall effect is better. Third, we can reduce the use of double eye shadow, peach lip color, and glamorous advertising endorsers, or use the above three elements but combine with superior elements, and then the customer satisfaction will increase. Last, it doesn’t need to research inverted-hooked eye shadow, contrasting colors, and exaggerated eyelashes.The value and contribution of this study is to provide suggestions on choosing advertising endorsers and planning cosmetic design strategies which can present the updated styles and make great commercial benefits. Second, this study can provide associated academic departments with the research methods regarding the charms of advertising endorsers, and further, increase the designers’ sensitivity on the overall styling designs towards advertising endorsers.
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林家旭 |
author_facet |
林家旭 Ya-Rong Wu 吳雅絨 |
author |
Ya-Rong Wu 吳雅絨 |
spellingShingle |
Ya-Rong Wu 吳雅絨 Application Design of makeup Charm with Chanel Advertisement Spokerson |
author_sort |
Ya-Rong Wu |
title |
Application Design of makeup Charm with Chanel Advertisement Spokerson |
title_short |
Application Design of makeup Charm with Chanel Advertisement Spokerson |
title_full |
Application Design of makeup Charm with Chanel Advertisement Spokerson |
title_fullStr |
Application Design of makeup Charm with Chanel Advertisement Spokerson |
title_full_unstemmed |
Application Design of makeup Charm with Chanel Advertisement Spokerson |
title_sort |
application design of makeup charm with chanel advertisement spokerson |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/20704270252294412077 |
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