Application Design of makeup Charm with Chanel Advertisement Spokerson

碩士 === 台南應用科技大學 === 生活應用科學研究所 === 103 === Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the...

Full description

Bibliographic Details
Main Authors: Ya-Rong Wu, 吳雅絨
Other Authors: 林家旭
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/20704270252294412077
id ndltd-TW-103TWCA5115001
record_format oai_dc
spelling ndltd-TW-103TWCA51150012016-09-11T04:09:14Z http://ndltd.ncl.edu.tw/handle/20704270252294412077 Application Design of makeup Charm with Chanel Advertisement Spokerson 香奈兒彩妝廣告代言人彩妝魅力之應用設計 Ya-Rong Wu 吳雅絨 碩士 台南應用科技大學 生活應用科學研究所 103 Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the products. For a long time, Channel has been a unique brand term, which represents beauty and women with qualities. It has expressed delicate and high quality, and which has rooted into its unchangeable status. Therefore, it is important for Channel, an international boutique with brand-advantage, to possess an adequate advertising endorser who can represent its brand image. This study intended to analyze and construct a set regarding the charming elements of Channel for spring cosmetic makeup designs. Furthermore, it designed three sets of spring cosmetic designs as references and suggestions by applying the results of the above analysis. The results of this study are the following: first, the important elements of cosmetic design are three-dimensional foundation, slender blush, and benevolent advertising endorsers. Second, if the designer can well use warm colors, elaborate makeup, thin eye liner, the overall effect is better. Third, we can reduce the use of double eye shadow, peach lip color, and glamorous advertising endorsers, or use the above three elements but combine with superior elements, and then the customer satisfaction will increase. Last, it doesn’t need to research inverted-hooked eye shadow, contrasting colors, and exaggerated eyelashes.The value and contribution of this study is to provide suggestions on choosing advertising endorsers and planning cosmetic design strategies which can present the updated styles and make great commercial benefits. Second, this study can provide associated academic departments with the research methods regarding the charms of advertising endorsers, and further, increase the designers’ sensitivity on the overall styling designs towards advertising endorsers. 林家旭 2015 學位論文 ; thesis 75 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 台南應用科技大學 === 生活應用科學研究所 === 103 === Recently, many products have received huge attention after they were promoted by advertising endorsers. It is truly helpful to increase the sales using the performances of the advertising endorsers to impress consumers and then encourage them to purchase the products. For a long time, Channel has been a unique brand term, which represents beauty and women with qualities. It has expressed delicate and high quality, and which has rooted into its unchangeable status. Therefore, it is important for Channel, an international boutique with brand-advantage, to possess an adequate advertising endorser who can represent its brand image. This study intended to analyze and construct a set regarding the charming elements of Channel for spring cosmetic makeup designs. Furthermore, it designed three sets of spring cosmetic designs as references and suggestions by applying the results of the above analysis. The results of this study are the following: first, the important elements of cosmetic design are three-dimensional foundation, slender blush, and benevolent advertising endorsers. Second, if the designer can well use warm colors, elaborate makeup, thin eye liner, the overall effect is better. Third, we can reduce the use of double eye shadow, peach lip color, and glamorous advertising endorsers, or use the above three elements but combine with superior elements, and then the customer satisfaction will increase. Last, it doesn’t need to research inverted-hooked eye shadow, contrasting colors, and exaggerated eyelashes.The value and contribution of this study is to provide suggestions on choosing advertising endorsers and planning cosmetic design strategies which can present the updated styles and make great commercial benefits. Second, this study can provide associated academic departments with the research methods regarding the charms of advertising endorsers, and further, increase the designers’ sensitivity on the overall styling designs towards advertising endorsers.
author2 林家旭
author_facet 林家旭
Ya-Rong Wu
吳雅絨
author Ya-Rong Wu
吳雅絨
spellingShingle Ya-Rong Wu
吳雅絨
Application Design of makeup Charm with Chanel Advertisement Spokerson
author_sort Ya-Rong Wu
title Application Design of makeup Charm with Chanel Advertisement Spokerson
title_short Application Design of makeup Charm with Chanel Advertisement Spokerson
title_full Application Design of makeup Charm with Chanel Advertisement Spokerson
title_fullStr Application Design of makeup Charm with Chanel Advertisement Spokerson
title_full_unstemmed Application Design of makeup Charm with Chanel Advertisement Spokerson
title_sort application design of makeup charm with chanel advertisement spokerson
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/20704270252294412077
work_keys_str_mv AT yarongwu applicationdesignofmakeupcharmwithchaneladvertisementspokerson
AT wúyǎróng applicationdesignofmakeupcharmwithchaneladvertisementspokerson
AT yarongwu xiāngnàiércǎizhuāngguǎnggàodàiyánréncǎizhuāngmèilìzhīyīngyòngshèjì
AT wúyǎróng xiāngnàiércǎizhuāngguǎnggàodàiyánréncǎizhuāngmèilìzhīyīngyòngshèjì
_version_ 1718383932121022464