Using Extended Theory of Planned Behavior to Investigate Consumers’ Intention of Self-Service Travel Sites
碩士 === 大同大學 === 資訊經營學系(所) === 103 === The research objective of the study is the user of self-service travel sites and the theoretical frameworkis based on Theory of Planned Behavior. In accordance with the characteristic of the research topic, also includes aspects such as Perceived of Usefulness,...
Main Authors: | Chung-Hsuan Lin, 林仲軒 |
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Other Authors: | Huei-Huang Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/52467984111018707066 |
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