A Study on the Promotion Mix of Pre-service in the View of Service Design

碩士 === 大同大學 === 工業設計學系(所) === 103 === At all the service process, the promotion mix is the touchpoint with customer in the pre-service. If the company uses these touchpoints effectively, they will have more touching with customers. This study through the literature reviewed of different Interaction...

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Bibliographic Details
Main Authors: Hsin-Yu Huang, 黃芯俞
Other Authors: Chih-Fu Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/9ak5mw