The Research for Hairdressing Industry Site Selection

• Main Authors: Li-Ling Chung, 鍾麗鈴
• Other Authors: Bao-Hui Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/09785438644000431032

碩士 === 稻江科技暨管理學院 === 境外EMBA企業管理碩士在職專班 === 102 === This research is aimed at the special characteristic of Hairdressing Industry in Taipei to discuss how to unfold and evaluate the shop, using Porter’s Diamond Pattern (1990), correlation literature reorganizations and the interviews with the expert to sum up four construction keys, 18 evaluated indexes and three representative investment positions. After the expert and the questionnaire survey, we use the network procedural with the software application of super decision-making (Super Decisions) to analyze various keys of the positions and the first vector, then use the influence between the competitive advantage and the intriguing relations to discover most suitable area for Hairdressing industry to unfold the shop. The research discovered that, The key elements are : “ Element of production”, “Demand condition”, “Enterprise strategy, structure and competition situation”, “ Government”; And the other eight factors are : “The investment return rate”, “The lease condition/ gain cost”, “The expense ability”, “The human capacity”, “The distances of the other competitive shops”, “The quantity of competitive shops”, “The road traffic condition” and “ The condition of the mass transportation”. This report gives the policy-makers and the government some references in the rationality and the meticulous evaluation processes, and suggests the entrepreneur that they can rely on the position special superiority to set up the Hairdressing industry and use it as a standard reference to open and operate the new shop.