| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 103 === Cashmere department store is increasing all around the world and using self-service technologies during their shopping process. This study will focus on the case of GOYO cashmere department store in Ulaanbaatar city, Mongolia. Through this thesis the GOYO cashmere department store in Ulaanbaatar gets examined their relationship between Mongolian customer’s satisfaction and service quality. Customer satisfaction is directly related to service quality dimensions, which are tangibility, reliability, responsiveness, assurance and empathy. The data was collected from 200 respondents at the GOYO cashmere factory store. The result showed that tangibility, reliability, responsiveness, assurance and empathy which have positively influenced the satisfaction of the customer in Ulaanbaatar city, Mongolia.
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