| Summary: | 碩士 === 稻江科技暨管理學院 === 數位內容設計與管理學系研究所 === 103 === With the popularity and attention of smart mobile devices, we apply the technology to provide timely services in order to meet diverse needs. The emphasis of this paper is to propose a new service mode. This special mode combines APP with GPS satellite positioning services and BIG DATA operation to know the needs of readers. Choosing the time and place, the library can enhance the service quality to readers more simply.The specific approach is that the readers just only have to download the APP, and then they will receive the designed messages from BIG DATA when they are in a certain distance of the library. After processing through BIG DATA, it will tell the readers which types of books are the latest and the most popular.
If it coupled with the free Coffee or little gifts, it will enhance readers’ motivation. The further technology transfer of this paper can be used in chain store’s business. It will turn over the modern marketing service modes, and reduce operating costs.
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