Marketing Strategy for the Taiwanese Children''s Musical “Franz & Friends, Voyage Undersea” Focus on Canadian Children’s Theatre Festivals

• Main Authors: Tania Yaoska Krupskaia Rojas Vargas, 榮潭雅
• Other Authors: 林亞婷
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/x4bt2g

碩士 === 國立臺北藝術大學 === 文創產業國際藝術碩士學位學程 === 103 === ABSTRACT The experience of attending to a foreign acclaimed children’s musical might be slightly different than attending to one that has just started to search for an international audience. What might work in the local market might not precisely has the same result overseas. Considering that some specific characteristics such as, the language, the cultural background, the consumers preferences and behaviors, and the social – economic environment, could represent an immense barrier for the “product” that is expected to be placed in a foreign country. All these parameters influence their citizens and their reaction towards what is still distinct or nonnative. As a new product to be sold, and the little resources to study a market overseas profoundly, this proposal will approach only to three important foundations in a marketing plan, for instance: the market and situation analysis in Canada, the market segmentation and customer analysis, and lastly the proposed marketing strategies. With the main purpose to address to the most appropriate, suitable and celebrated Children’s Theatre Festivals in Canada; in an attempt to convey for a consideration to take the children’s musical Franz & Friends, Voyage Undersea- produced by Taipei Arts International Association (TAIA), on a tour. Information available on numerous digital official Canadian governmental websites and reports, journals, magazines, books, e-books, and articles from specialists and testimonies from artistic directors, publicists, and most importantly under the supervision from Taipei Arts International Association, were all gather to unify this proposal.