The Visual Designs of Taiwan Tourism in the Official Tourism Magazines in the 1960s

• Main Authors: Wei-ting, Tseng, 曾暐婷
• Other Authors: 黃猷欽
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/kfbwar

碩士 === 國立臺南藝術大學 === 藝術史學系藝術史與藝術評論碩士班 === 103 === After its unsuccessful military campaign against the Chinese Communists during the Civil War, the Nationalist Government moved to Taiwan and proclaimed its legitimate status as the sole representative of China. With the military support and financial aid given by the United States, private and official organizations in the Republic of China (R.O.C.) were established to promote Taiwan tourism, expecting to attract foreign tourists, to earn foreign exchange and to win international recognition as the ‘Free China’. Since the 1950s, the R.O.C. government has nonetheless created an official visual industry in promoting Taiwan tourism. This dissertation examines three major official tourism (Guanguang) magazines and analyzes the tourist literature as well as the scheme via which specific photographs and paintings were selected and organized. Borrowing the theories from Dean MacCannell’s tourist attraction, John Urry’s tourist gaze and W. J. T. Mitchell’s landscape and power, ‘Chinese traditional culture’ or ‘visual Chineseness’ will be revealed and proved to be the focal point of R.O.C.’s tourism industry in the 1960s.