Negative Reinforcement mode of digital marketing services for the design and implementation

• Main Authors: LIU TZU SHUANG, 劉磁霜
• Other Authors: Chin-Ching Chiu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/94738799001855613453

碩士 === 德明財經科技大學 === 資訊管理系 === 103 === Along with the development of science and technology, popularization application of network, people create on the network of a great deal of information, aroused the equal concern in recent years, more and more was mentioned, seemed to be also to really get into the so-called big data times along with the big data!And should how make use of the trends and development business opportunities etc. that these Bigs Datas predict the future, is also the development that rather can look forward to and hesitate.However, the times in this freedom of speech and the social media in power, numerous commentaries want to avoid to bring any negative evaluation, is almost impossible, and according to before related research also suggest as a result, proliferation effect that a negative news leads is far higher than positive news out the decuple, display more in this big data how to face negative news and conversion as positive energy, solemnly become an important subject recently. The purpose of this research inquires into the big data times, applied mode of government or enterprise, collect the negative commentary data through the network reptile program among them and how respond the negative commentary to wait for establishment innovation service mode, make government or enterprise make use of a big data to take into to make use of to reach the best promote project and efficiency.