The Comparative Analysis between Taiwanese and Japanese Enterprises in Indonesia Notebook Market-Acer and Toshiba (2000-2013)

• Main Authors: Pei-Hsuan Liu, 劉蓓璇
• Other Authors: Eau-Tin Jen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/z52bnn

碩士 === 淡江大學 === 亞洲研究所碩士班 === 103 === 　　Because the amount of Taiwan investment in Indonesia from 2011 to 2014 showing growth of more than twice the results, the response to the need of Taiwan, in this study, ranking the city first occupied Acer and Toshiba for example, I (1) attempt to identify sources of competitiveness to find how to be the market share leader in the short product cycles and competitive marketplace; (2)would like identify the reason why the Acer 2005 was a leading market share topped Toshiba. 　　Based on these motivations, this study summarized the literature on market share, brand, competitive advantage, sustainable competitive advantages and core competencies and found (1) About Jones & Hill’s theory about the source of competitive advantage for the foundation and meaning to be further Expansion and improvement (2) brand attributes and brand interests are in line with the business model, competitive positioning and variables of market share influencing consumer buying factors. 　　Thus, the present study was to investigate the source of competitiveness from the brand attributes and brand interest, due to time constraints, this study just analyzed brand attributes. 　　Finally, I use the EPST analysis to identify the Indonesian consumer spending and aptitudes. Compare the results for the source of competitiveness and the results of Indonesian consumer spending, this study found (1) low-cost and　unambiguous and more consumer segments are reasons that Acer ranks first and defeated Toshiba in 2005, (2) fitting in Indonesia''s notebook market business strategy from 2000-2013 have on downstream of tacit cooperation and low cost business strategy, (3) characteristics of enterprises affect companies to launch differentiated product characteristics, such as the Acer being brand marketing industry strengthen innovation on humane product design and non-hardware; manufacturing places strengthen Toshiba notebook performance and hard Singles main function, (4) the companies with Operations Management much better than other competitors is much easier to rank 1 in nondurable property regardless of in the short or long term.