The Research of Strategy Analysis in Technology Industry

• Main Authors: Nien-Tzu Lu, 盧念慈
• Other Authors: Hsu-Hua Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/84260308034986516857

碩士 === 淡江大學 === 管理科學學系碩士班 === 103 === 　　Facing the variation of industrial environment, the current structure of the technology has experienced many challenges and need the innovation. The evolution of companies is from the Original Equipment Manufacturer (OEM) of labor intensive to the Original Design Manufactures (ODM) of technology and knowledge intensive. However, how to develop appropriate strategies and actions to convert weaknesses into strengths and reverse the threat into opportunity under the competitive industry is crucial. To enhance the sustainable operation of the whole industry. 　　This research discusses strategy analysis in technology enterprise under industrial environment nowadays. With SWOT analysis and T.E.M.P.L.E.S. (technology, economy, market, politics, law, environment, society) competitive advantage of the industry for the outside environment and the inner enterprise can be reached. Through interactive matrix comment on relation after using the proper strategy and the use of European distance, the importance of can be measured.Then, the sequence of strategy priority can be implemented.