3C Channel Business Model and Management Strategy in Small and Medium Sized Enterprise

• Main Authors: Jui-Sheng, Tang, 唐瑞昇
• Other Authors: 牛涵錚
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/39k2rd

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 103 === Over the past few years, progresses in E-Commerce has started to impact the brick-and-mortar 3C distribution channels. Combined with faster innovations in consumer electronic products, these 3C channels are facing increasing pressure to allocating resources more efficiently, offering better product portfolio, and competing against other type of distributions more effectively. This paper analyzed Taiwan''s largest physical 3C vendor TSANN KUEN TRANS-NATION GROUP, largest home appliances chain store E-LIFE MALL CORPORATION, 3C department-store NOVA, and Sunfar3C. Referencing Japan''s 3C channel industry, this paper applied case study methodology, resource allocation theory, and the research theory based on Eisenhardt(1989) study, to these companies. This paper researched these companies'' development history, business model, competitive advantages and positioning. Using blue ocean strategy analytical tools and framework, this paper strived to explore future business model and management strategy for small to medium 3C physical channels in the future.