| Summary: | 碩士 === 淡江大學 === 國際行銷碩士在職專班 === 103 === With the growing of Corporate Social Responsibility (CSR), more and more companies aware that the purpose of running business can’t be limited on how to maximize stakeholders’ profit only. An enterprise should has it’s social responsibility to protect environment and develop people’s talent. How to keep it’s own competitive power and running business sustainable while bring contributions to society at the same time has become a new target to a corporation. In Taiwan, hi-tech industry is always an important economics index, though some hi-tech companies has executed CSR, many of them are not. The reason is mainly due to they don’t know how to start to execute CSR or they don’t know what’s the proper strategy.
This study took hi-tech industry as a sample and used Decision Making Trial and Evaluation Laboratory (DEMATEL) as the tool to analyze the key factors and strategy of CSR. The result confirms that business runner should get start from “Environment” and focus on “build up green supply chain,” “protect stakeholders rights and interests” and “build up enterprise culture” to come out the strategy of how to execute CSR.
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