A Study on the Improvement of B2C Website Product Recommendation System - An Example of M Online Shopping Website

碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 103 === This case study shows that the current recommendation system contributes to approximately 5% of the total revenue and that there is scope to increase this percentage. To enhance the performance of the recommendation system, this study analyzed trading data an...

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Bibliographic Details
Main Authors: Mao-Hsuan Chang, 張懋萱
Other Authors: Ming-Dar Hwang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/pgfpd2