The Exploratory Study of Consumer Experience Journey-The Perspective of Experiential Value and Consumer Learning
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === This is the first study probing the dynamic of consumer value in a consumer journey through a viewpoint of consumer learning. Through interviewing and analyzing the dynamic of consumer journey in the perspective of consumer learning, it was found that experienti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6tyz9b |