Optimal Pricing Strategy for Multi-generations Durable Products with a Trade-in Program
碩士 === 淡江大學 === 企業管理學系碩士班 === 103 === In recent years, technological innovations have become more and more popular, and customers prefer the latest generation products to the old ones. The company has kept upgrading their products in order to meet customers’ demands. Therefore, multi- generation...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/296s88 |