The Impact Factors Of Relationship Commitment for Department Store to Apparel Company

• Main Authors: Chia-Lin,Jan, 詹佳玲
• Other Authors: Man-Chin Huang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/28495712137995394163

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === The turnover of a department store is one of the most important indicators for private consumption. During the past decade, the turnover has witnessed a positive increase year by year. The turnover of the year 2014 even exceeded NTD 300 billion. During the recent years, the performance and market share of many apparel companies in many department stores have been challenged by the rise of the Internet shopping, rapid changes of tastes of consumers as well as the entrance of international brands of fast fashion into department stores. Since the competition is extremely fierce, it is worthwhile to conduct research on how apparel companies can survive in the department stores, and how can department stores or apparel companies maintain their cooperative relationships and what are the impact factors of relationship commitment for department stores to choose apparel companies. This research is a qualitative research. Through relative literature theories and case interview method, the interview contents are classified and systemized with findings as follows: 1.The most important factor impacting the relationship commitment for department stores to apparel companies is relationship benefit. Dealers in department stores are large-scale chain stores or single-store department store, so they focus on different relationship benefit. Dealers in large group chain department stores focus on performance income, while dealers in single-store department stores focus on the brand recognition. 2.Long-term relationship maintenance is one of the factors impacting the relationship commitment for department stores to apparel companies, but its importance is decreasing. 3.As to the importance of the factors impacting the relationship commitment for department stores to apparel companies, the most important are relationship benefit, reputation and relative performance. The next are trust, satisfaction and relationship transaction specific investment, which follows by alternatives , communication and length of relationship, and the least important one is relationship conflict and. Opportunism. 4.Other impact factors are also discovered, which include the location, culture of the department stores and the personal factors of the executives of the department stores.