| Summary: | 碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === The Enterprises Celebrities often extract the past experience of business management in refined languages which are called maxims, and the strategic implications can usually be identified from these maxims. From the viewpoint of "know yourself and know others" in the "Art of War", the four factors of SWOT are necessarily be considered comprehensively in order to be victor. This study explores the key factors in multiple combinations and the adaptation of key factors based on the E-SWOT analysis which was proposed by Arnold (1998). Generally speaking, the strategies are formulated after scanning the internal and external environments (that is called SWOT analysis) and then the strategies are implemented, which is the "forward thinking" process of strategic management. This research examines the practical experience to extract the strategic implications of SWOT analysis, which called "reverse thinking" process, to explore the implied strategy from the Maxims of Enterprise’s Celebrities. Finally, a comparative management is conducted to discover whether the strategic implications are different for the maxims in the different environments of Taiwan, H.K. and China.
This study adopts literature review and content analysis methods to analyze the implied strategic factors in 131 Enterprises Celebrity Maxims which are derived from 783 Numbers in "Business Week" and "World Magazine" during 2005 to 2014. This study invited three scholars with practical experience and excellent academic research to analyze the maxims. The results show that from 131 enterprise celebrity maxims, "S factor" is the majority from individual factors, while the "S/O factor" from implied strategy factor is the most important. This represents more business celebrity enthusiasm to combine their strengths and external opportunities in order to maximize the strategy selection. Further analysis of this study found that the more successful business celebrities, their maxims implement four factors of "S/W/O/T" more. In addition, the results of the comparative analysis of Taiwan, H.K. and China business celebrity maxims also show that in different environment, its strategic implications will vary, Taiwan and China are more focuses on the advantages and opportunities, but more emphasis on strength and treasure the opportunity in China; and the business celebrity in H.K. and Macao pay more attention to threats factor from external environment.
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