Multi-genre analysis of Japanese TV commercials and Taiwanese TV commercials: A case study of food, information communication

• Main Authors: I-I Li, 李奕儀
• Other Authors: Yuji ochiai
• Format: Others
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/11227628581453631580

碩士 === 淡江大學 === 日本語文學系碩士班 === 103 === This research is focused on Multi-genre analysis of Japanese TV commercials and Taiwanese TV commercials: A case study of food, information communication. Japanese TV commercials are Dentsu advertisement prize and a prize-winning work with ACC CM festival. Taiwanese TV commercials are The times aisa-pacific sdvertising awards. An analysis and consideration of an advertisement expression were tried about a subject of research from the multi-genre-like angle of the language sign and non-language sign.By an analysis to the expression contents of a television commercial, distribute to the field of three of the contents of a commercial, picture of a commercial and appeal of a commercial.The result, A different country and a difference in cultural influence also elucidated the feature of the goods to a commercial of the same business category.